Our last lecture of the year focused mainly on how we classify people and how this affects our design process. A brief has to be adapted to suit the client or be aimed at a particular type of consumer. To practice getting used to this we were asked to look back at a brief from the past year and think about how we would change it to cater for a certain type of person.
I chose to rethink our Catwalk Project - Design and make an extravagant and unusual piece of catwalk jewellery. Taking inspiration from a culture or a period of time. The design should adorn the body in an unusual way. Originally I designed a 1920's inspired headpiece.
When designing for someone who would fit into the traditionalist category - averse to risk, guided by the traditional behaviours and values, quiet and reserved, hanging back and blending in with the crowd - I would stick with a headpiece but scale it down and soften it a little to make it more of a fascinator.
To satisfy an innovator - self-confident risk-takers, seeking new and different things, setting their own targets to achieve - I would go in completely the other direction towards Lady Gaga's world! I would make it bigger and bolder using unusual materials to make it as eye catching and unique as possible.
I think with the free reign and wide open briefs we are lucky to have during our projects we sometimes forget that it is necessary to tailor a brief to a particular person, with certain tastes and requirements. These classifications, however, are still very broad and as we've discovered during the past few assignments, everyone is different and we need to be more aware of this. As Jonathan says, "Everyone has a story and if you don't know it you can't design for it."
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