Looking back at our safari assignment I realise how many day-to-day things just wash over me. We become so used to seeing and doing certain things that we don't realise they're even happening. I think I approached the assignment with a slightly too general view. By focusing on particular people and exactly what they're doing and why they're doing it would probably bring more interesting and enlightening results.
In regard to how this assignment could relate to jewellery design, I feel after attending our seminar I'm far more aware of how personal a piece of jewellery can be. I see now that you really need to look closely at a person to begin to understand them and to know what they are ultimately looking for you to produce for them.